Exhibitors

Marketplace FAQs

Thank you for your interest in being an exhibitor/vendor in our Festival Marketplace at SABF! We have compiled a list of the most frequently asked questions. If you still have questions after reading through these, please email SABF Production Director Maritza Quiroz

We typically open exhibitor registration in the fall, either in October or November. We close registration when we have filled every available exhibitor booth. We expect to fill all spots by end of February 2018.

Our standard exhibitor fee is $275. Nonprofits receive a discounted fee of $125 (501c3 required). Additional costs apply for electricity and additional booths.

The San Antonio Book Festival has been growing every year. Our 2016 SABF had 18,000 attendees. An estimated 20,000 people visited the 2017 SABF. Exhibitors reported a 40% increase in sales from 2016 to 2017.

No. We have expanded our Marketplace to include local artists and literary-minded craftmakers. This has helped boost foot traffic in the Marketplace, making it a vibrant, dynamic area for Festival goers.

In accordance with our Contract Terms, we reserve the right to reject any applications that are not in line with the Book Festival’s family friendly atmosphere. We also turn applicants away when we have filled all available booths. In addition, we try to limit the number of similar vendors to allow for variety in the Festival Marketplace.

While we try to accommodate requests to be placed next to another vendor, the booth space assignment is at the discretion of the Marketplace committee.

Decisions will be emailed mid February to applicants. You can reach out to Production Director Maritza Quiroz about the status of your application.

The authors featured in our lineup either submitted their new book for consideration or were invited by the Book Festival’s Literary Director to present their book at the Festival. These authors make up the official SABF author lineup.

For authors who do not meet our submission guidelines we offer exhibitor space in the Festival Marketplace for them to sell and promote their books. We promote our exhibitors on our website, social media, and in the Festival program printed in the San Antonio Express-News. 

For the security of your merchandise, we do not encourage booth set ups on the night before the Festival. Exhibitors may set up their booth(s) as early as 6:00 a.m. on the day of the Festival and must be show ready by 8:30 a.m. The Festival is open to the public at 9:00 a.m. and load-in street access will be restricted after that time.

There are plenty of parking options near the Festival grounds. The Central Library parking garage also offers all-day parking for $5. A couple of weeks before the Festival, exhibitors will receive a packet with detailed information on load in/load out policies and updated parking options.

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